What is the primary process of finding and attracting new employees called?

The primary process of finding and attracting new employees is known as recruitment. This involves identifying the need for new hires and then actively seeking out potential candidates through various methods, such as job postings, career fairs, networking, and utilizing social media platforms.

Recruitment encompasses a series of activities aimed at reaching and engaging individuals who may have the desired skills and qualifications for open positions within an organization. It is essential for ensuring that the organization has the right talent to meet its goals and objectives.

The process of retention refers to the efforts made by an organization to keep existing employees engaged and satisfied in their roles, rather than focusing on acquiring new talent. Orientation is a separate process that involves the introduction of newly hired employees to the organization's culture, policies, and procedures, helping them acclimate to their new positions. Hiring is a component that follows recruitment and involves making the final selection of candidates and formally bringing them into the organization. Thus, recruitment captures the initial and crucial steps taken to attract new personnel.