In an organization, which group plays a pivotal role in smoothing the transition between early and late adopters?

The early majority plays a pivotal role in smoothing the transition between early and late adopters because they are the segment of the population that adopts new innovations after the innovators and early adopters but before the late majority. This group is characterized by their desire to understand and evaluate the new idea or technology before committing to its use, which can help to build momentum and credibility around the innovation.

In many cases, the early majority will often seek reassurance from those who have already adopted the innovation (the innovators and early adopters) before making their decision. Their adoption of the innovation often provides a sense of validation, which can influence the late majority to adopt the innovation as well. The early majority helps bridge the gap between the enthusiasm of the innovators and the more cautious approach of the late majority, facilitating a smoother transition.

This group is critical in the diffusion of innovations theory, as they help create the social proof needed for others to feel comfortable with adopting the change. Their relatively larger size compared to the earlier adopters contributes significantly to the overall acceptance and integration of the innovation within the organization.